Cheyenne Regional Medical Center’s Marketing and Communications Department Receives National Awards for Excellence in Healthcare Marketing

June 8, 2016

Cheyenne, WY—Cheyenne Regional Medical Center’s Marketing and Communications Department recently received five national awards for excellence in healthcare advertising and marketing.

In May the department was presented with three gold and two silver awards by a national healthcare marketing competition that this year included 3,000 entries from across the United States and several foreign countries. The awards were given for materials created in 2015.

“The 2016 Aster Awards program contained some of the best and most creative advertising in our nation and the world,” said Melinda Lucas, Aster Awards program coordinator.

CRMC’s gold awards were for a poster celebrating National Hospital Week, a monthly nurses’ newsletter and a newspaper advertisement focusing on internal medicine and titled “Feel Like a Lemon?”

CRMC’s silver awards were for a yearlong social media campaign called “Why Do You Work Here Wednesday?” highlighting the health system’s hospital and clinic employees and for a series of ads designed to educate area residents about patient-centered medical homes.

“We have a small marketing team that works extremely hard to create materials that are creative, informative and relevant to our health system and, most importantly, to the community that we serve,” said Hillary Hardy, manager of CRMC’s Marketing and Communications Department. “While what we do is largely behind the scenes, it’s nice to be recognized by an outside firm and judges for our work, which supports the care and services provided at Cheyenne Regional.”

Entries for the Aster Awards are judged by industry experts and are scored on multiple criteria with a possibility of 100 total points. Participants compete against similar-sized organizations in their specific groups and categories.

Judging criteria include creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Gold awards were given to entries judged to be among the top five percent in their categories and that received a score of 95 to 99. Silver awards were given to entries judged to be among the top 12 percent and that received a score of 90 to 94. Bronze awards were given to entries judged to be among the top 16 percent and that received a score of 85 to 89.

The Aster Awards competition is hosted by Marketing Healthcare Today magazine and its publisher Creative Images, Inc.

“Each year the quality of work submitted increases. The creativity of this year’s participating healthcare marketing professionals went above and beyond the standards that were set in previous years,” Lucas said.

All winners are posted on the Aster Awards website at and have also been published in Marketing Healthcare Today.